I’m sure we’ve all realised that communicating effectively is the key to achieving success in anything that we do or want and communicating excellently with our visualisation team is therefore no different.

Many are deterred from utilising a visualisation studio due to concerns that their intentions will not be clearly understood or translated properly into the visuals they desire.

The frustrations of being understood, the worries of delayed delivery as well as the time investment to manage outsourcing work, deters many firms from even considering the outsourcing option.

Is there a solution?

1.    An image says a thousand words

If you simply sketched exactly what you wanted and used pointers within the sketch over a draft render for an external team, making such amendments as you progress through the project, this would ensure misunderstandings were removed from your communications and thus open up the door to excellent delivery guarantees and using external suppliers.

2.      The Info Board

If you’ve worked with a visualisation company in the past you may have encountered the info board setup. Usually; after the camera angle is agreed, a screen short of the camera angle is taken, which in most cases comprises of a monochrome image of the space. Placing the image in the middle of the sheet you can start annotating and adding arrows as well as include pictures to illustrate further exactly that which you need. When you receive the draft render, you simply repeat the process, with the general rule being, the more information you include on the image/sketch the more accurate the outcome, fewer exchanges will be required.

3.    The info pack

It’s worth checking if the company you are considering using is able to produce a 3D model for you and when a model is required, 2D drawings of the space with sketches of more complex/bespoke elements within the drawings should be provided.

If you have a specific view in mind, it’s better to include your required camera angel in the model you send or mark on the plan, exactly where you would like the camera to be positioned. Where camera angles have not yet been decided upon, it’s of great benefit in many cases to ask the visualizer who is specifically working on your project to advise you of their perceived most advantageous position. You could also ask the visualizer to provide you with a range of screen shots of camera angles to choose from.

It’s always better to provide your models, images and materials at the beginning of the project to the visualizer as doing so gives far clearer direction at the outset and thus your visualizer has a far better idea of what you are looking to achieve so also adding photographs and 2D CAD drawings can further assist.

The site information is particularly important, especially if you wish for the visualisation company to model the site for you and it should also not be overlooked when producing interiors, especially if they include window views of the outside.

Images of the preferred furniture whether it’s inside or external street furniture and landscaping are vital to also be provided either to be reproduced in the render or as an indication of the type of inhabitation.

Last but not least, it is always helpful to include any images that have inspired you to have the visuals created as they will give your visualizers a great perception of your desired outcome and of course it can never wrong to consult your visualizer as to what type of feel they would find most appropriate.


4.    Time Saving

Process optimisation and time delay prevention is secured in the delivering of all information required for the project at the outset as the trickle of information process equals to confusion, misunderstanding, frustration and delays. Not only that, potential cost increases are a potential as the trickling of information to the visualizer would equal to additional re-renders and until the geometry and correct colour schemes are in pace the visualizer cannot proceed to post production and thus, in many cases, the post production must be rushed resulting in a lesser developed outcome.

It’s always better to contact the visualisation company to discuss your project, even before commissioning your renders as it will ensure you are confident you are able to supply the communications to ensure great visuals.