False Economy

Have you ever wondered why there’s such big differences in the prices being charged from visualization companies around the world?

The logical reason we can all immediately appreciate is of course the cost of living being so different in each country so that the overheads of one company are far less than another and thus those with lesser overheads can afford to demand less for their work.

Are there other factors however playing a role?

The quality of visualisations is the second most major factor that determines the price a company charges for its services, however this is not always noted as simply and as often as the former by the purchaser and thus price is still finding predominance in the majority of buyers minds.

If a purchaser has not seen or has not fully realised the real pros and cons of a better quality and more expensive visualisation against a lesser quality and lesser cost visualisation, then of course the purchaser will naturally continue to buy the lesser quality and lesser price that they have purchased till date.

Should a purchaser not buy lesser quality and lesser cost visualisations if they can still get away with it?

This question is answered by the visualisations purpose and as the purpose of a visualisation is to deliver a sale, it cannot be denied that the higher the quality of the visualisation, the higher the chance one has to complete a sale as well as a higher price on the sale can be achieved and as the overall cost of the visualisations, when placed against the sale prices they achieve, clearly the quality of the visualisation must be the paramount factor when choosing a supplier and not the price.

One may initially feel that if one can get away with the selling and or buying of lesser quality visualisations, that it may be worth considering as business is all about creating a profit, however due to world changing so fast, there are new important considerations a company must now make and that is, as everything is now placed online in today’s world and everything that is placed online, stays online, forever, then the utilisation of lesser quality images stays with the company and if a purchaser does not make this clear change as soon as possible, then the purchaser is running the risk breaking long trusted relationships with their client’s when they find out.

Do some companies rely on the lack of knowledge of the purchaser in order to sell their lesser quality work?

This will play a role for some companies but in many cases, the availability of the latest technology, software and teaching of advanced skills is not always available for all so that some companies are quite simply unable to address their lack of ability and thus they must carry on delivering their low quality work.

Are there any other considerations a purchaser should make?

Although the Internet supplies the purchaser with easy access to source visualisations worldwide, this in itself brings many other potential pitfalls, like language, understanding and appreciation of purpose and cultural differences must also be considered as how often have we seen visualisations with buildings that are in the northern regions being visualised with tropical sunsets for example.

There are also many companies delivering visualisations like from a conveyor belt so that even when they are generally capable of delivering high quality images, with or without the significant cultural mistakes, with or without their very restrictive communication abilities, these companies deliver many elements repeatedly and elements that are devout of life, not to mention visualisations that are stamped with their generic cloned effect.

So are better quality visualisations the better economy?

One should always look to secure the very best quality visualisations at the very best prices but without question, false economy lies in the purchasing of lesser quality.

Register for my next blog where I shall be discussing this topic in even further detail, headed “Standing Out In Competitions”