Distinguishing Quality Visualisations

In this blog; I would like to distinguish the differences in the quality of visualisations, by focussing on the main aspects that make a visualisation "believable".


Can you distinguish the different materials of furnishings through their texture and reflections or does everything simply look glossy or mat?

As materials are hardly ever perfectly flat, they will reflect light unevenly and soft furnishings are a big tell-tale sign due to being three dimensional with a lot of texture so interior visuals with curtains that look like wavy rubber sheets hanging either side of a window are not believe for anyone.

Materials hardly ever have a single colour as they naturally reflect the colours of the other materials nearby, even dust or dirt.

But would we not rather have that perfect clean colour?

The simple reality is, it simply doesn't exist and the human eye has been naturally trained to picks up such elements so that it will perceive perfect clean colours as unconvincing and hence shatter any illusion as to the render's reality and thus only lead to placing doubt into the viewers mind "to buy into the dream" the visual needs to project.


Even if an image seems to have all the right detail modelled with napkins on the table and even a five hundred piece chandelier, does it still look flat and fake?

With the light seemingly coming in from the window for example, if the technical skills and artistic eye of the visualizer is missed, it will still be perceived as fake by the viewer and it is also very important that light sets the mood, whilst also giving depth to the space.

Quite simply; light must tell its' own story so that the perception of the space immerses the viewer into looking much deeper.


Where do natural elements such as vegetation, water in a lake or streaming out a tap come into play?

These are some of the trickiest aspects in visualisations and when done beautifully, they can ground an image so as to give the viewer a glimpse into a parallel reality.

However, when these natural elements are not handled with the utmost of care, we are left with a ficus plant for example, sat in the corner of an image that looks more like it’s been carved out of plastic and thus only adds to detracting the belief of the viewer and again the actual purpose of the render.

Natural elements, like all other objects have their own unique textures and therefore reflect light differently.

Additionally, perfect copies in nature do not exist so a variation of shapes, sizes and colours are essential to ensure the realness of the image is instantly accepted by the viewer.

Water is even more challenging due to water naturally offering more levels of reflection, than to say polished wood or glass so much so that such reflections can alone create an enticing scene that draws the viewers mind much deeper into visual to further build the confidence of the dream being sold.

Realism and Artistic Quality

Does realism and artistic quality really matter?

I'm sure you agree, in order to intrigue and seduce a viewer into not only believing but very importantly buying into a building as a stage on which their life could unfold, it is imperative to utilise the most convincing visuals available from the earliest possible moment in any potential sale process. 



I greatly welcome your personal opinions, comments and of course questions.