Architects or Visualizers?


The industry is made up of a whole range of capable professionals from different backgrounds like game design and computer sciences on to architecture and interiors so with so much choice and such varying credentials, how difficult is it to pick the best professional for the job and does it really matter?

The truth of the matter is, it impacts both the process and the results substantially so yes it’s actually very important indeed!

Why, because whilst professionals coming from the gaming industry may be perfectly capable from a technical perspective for example, the time and effort required to communicate the design intentions alone can hugely increase the delivery deadline, never mind the frustrations in the communications so for sure making such a simple choice of selecting a gaming designer could have quite serious consequences.

So what is the answer?


To ensure that an architect is always involved on every project be it rendering, animation or virtual reality to  ensure the design as well as the technical aspects of what is being shown make sense.

There are numerous examples of visualisation offices where the results look good, simply as an image, but from a design perspective the product, whether it’s a building, a landscape or a vehicle, most often they are modelled incorrectly so that what is being shown “is a whole different design intent” from what the client actually has in mind.

Just having to communicate a design idea to a person without a formal background in design proves very challenging indeed in most cases and the process becomes far less intuitive.

Logical architects and designers can understand design considerations within different fields of design as they naturally have a basis for understanding the processes and thinking involved in deriving a solution, rather than simply taking a model as an absolute truth and therefore they are far more able to locate inconsistencies and thus fill in the gaps when needed.

Therefore the answer is, a well-rounded team that adds the appropriate detail to a design where the information is incomplete or the communications of the different aspects of the design are ensured. Additionally; the right visualizer is aware of the different types of images required for different stages of design, such as concept design, planning permission, client presentation or marketing material so a well-rounded team is vital I’m sure you agree.

In my next blog I am going to address the different types of visuals and how they fit into different stages of design.